Our Story

The Urban North journey began with the inspiration of two brothers who were raised in the prairies of Canada. Growing up in the urban city of Winnipeg, known by many for its climate and culture, they loved exploring within and beyond its sprawling boundaries. They enjoyed trekking deep into the rugged terrain of the Canadian Shield, and it was here they found they could truly Feel The Freedom they loved.

As adventurers who loved the outdoors, yet urbanites who liked to look the part, these two young men were forever on the lookout for apparel that was as fashionable as it was functional.

It was during this time of searching and discovery that they found their niche and realized the fulfillment of their dream… and the brand Urban North was born.

Although time has gone by since those early days, Urban North remains closely bound to our roots as a true Canadian brand. Our Inukshuk logo reflects one of the great symbols of our home and native land. Built of stacked rocks, it serves as a guide for the people of Canada’s north.

Essential for travelers as they cross the vast wilderness, the Inukshuk stands out as markers along the trail. At Urban North, we continually strive to do the same as we move from product conception to completion, ensuring individual one-of-a-kind results that stand out from the crowd. The Urban North brand reflects the strength and courage of our Canadian heritage, giving the opportunity to Feel the Freedom!